Smart business decisions should be based on data. Four years ago, BASF introduced the Glasurit 100 Line, a waterborne basecoat system from its premium paint brand.

Now that more than 1,000 body shops across 20 countries have adopted 100 Line, BASF has updated its data to back up its claims of being even more productive, with the highest process efficiency and product quality, and the lowest VOC content ever.

“When we introduced 100 Line, we knew it was groundbreaking. Now we have the hard data to prove it. Real painters in real body shops around the world are getting the results we promised and more. We have taken market feedback, worked with our customers and partners, and continuously improved our formulations and processes. Every data point tells us that 100 Line gives our customers a serious business advantage,” said Chris Titmarsh, senior vice president, Global Automotive Refinish Coatings Solutions at BASF.

Feedback from body shops using 100 Line every day have reported 40% less process time – increasing a shop’s throughput – and 30% less material usage with every application. Another innovation allows body shops to use paint left from previous projects, making for a 20% less consumption and 50% faster process time.

BASF is releasing a new information campaign based on the data, saying body shops can become the fastest, greenest, most colorful you. It supports 100 Line’s leading position on sustainability with the lowest VOC at less than 250 grams per liter, exceeding all global VOC requirements.  And it reinforces Glasurit’s training for products, processes, and color with know-how via its digital platform Refinity, which helps shops achieve 100% color accuracy.

“We have a great story to tell with 100 Line,” said Titmarsh.  “Now we want to share our new data-driven results with the market, to show how profitable a partnership with BASF and Glasurit can be.”